Agent Social by The Houston Move
Stop posting real estate.
Start building an audience.
Strategy, storytelling and social-first content for real estate professionals who want to become known for more than listings.
Your next client may watch your content for months before they ever call you.
What they see during that time matters.
Agent Social helps real estate professionals build a recognizable point of view, consistent content strategy and stronger digital presence — without turning their feed into an endless stream of listing announcements, market statistics and “Just Sold” graphics.
The Problem
More content isn’t the answer. Better content is.
Most agents already know they should be creating content.
The harder questions are:
- —What should I talk about?
- —What will make someone stop scrolling?
- —How do I show that I actually know real estate?
- —How do I feature listings without looking like every other agent?
- —How do I become recognizable in my market?
- —And how do I do all of this consistently while actually running a real estate business?
That’s where we come in.
The Approach
We don’t manage your social media. We build the content behind it.
Agent Social combines strategy, storytelling, creative direction and production to help build a real estate brand people actually recognize.
Instead of starting with:
“What should we post this week?”
We start with:
“What should you become known for?”
Then we build the content around that answer.
01
Positioning
02
Content Pillars
03
Stories
04
Hooks
05
Production
06
Publishing Plan
07
Performance
08
Refinement
Content With A Job
Your content should do different jobs.
Property Stories
Turn homes into stories instead of feature lists.
Neighborhood Discovery
Help audiences understand where people actually live and why different areas appeal to different buyers.
Buyer Decisions
Create content around the questions, tradeoffs and decisions real buyers face.
Seller Authority
Demonstrate how the agent thinks about positioning, presentation, pricing, marketing and selling homes.
Local Knowledge
Build recognition around specific communities, neighborhoods and markets.
Personal Authority
Allow audiences to understand the agent’s perspective, experience and approach without turning every video into a talking-head lecture.
Monthly Plans
Choose how much of the content engine you want us to build.
Every agent doesn’t need a full outsourced content operation. Choose the level of strategy and production that fits your business.
Content Strategy
$1,500 / month
Agents who can create their own content but need stronger strategy, positioning and creative direction.
- —Initial social-media brand audit
- —Agent positioning strategy
- —Content pillar development
- —Monthly content strategy
- —Monthly content calendar
- —Reel and video concepts
- —Hook development
- —Topic development
- —Script outlines
- —CTA recommendations
- —Profile and bio recommendations
- —Monthly performance review
- —One monthly strategy call
- —Ongoing creative direction within agreed scope
This plan does not include routine filming or video editing.
START CONTENT STRATEGYContent Studio
$3,000 / month
Agents who want The Houston Move to help develop and produce their recurring social content.
Includes everything in Content Strategy, plus:
- —Up to 4 professionally produced short-form videos per month
- —One scheduled filming session per month
- —Creative direction during filming
- —Hook development
- —Script and narrative development
- —Professional editing
- —Captions and CTA copy
- —Property content integration
- —Agent authority content
- —Neighborhood and community content where appropriate
- —Social-media cutdowns where appropriate
- —Thumbnail and cover recommendations
- —Monthly performance analysis
- —Strategy adjustments based on actual content performance
Authority Platform
Starting at$5,000 / month
Agents, teams and established real estate professionals who want to build a serious local media presence around their business.
Includes everything in Content Studio, plus:
- —Up to 8 professionally produced short-form videos per month
- —Up to 2 scheduled filming sessions per month
- —Advanced content strategy
- —Agent brand positioning
- —Recurring property storytelling
- —Neighborhood content
- —Buyer and seller decision content
- —Personal authority content
- —Local-market storytelling
- —Multiple creative formats
- —Advanced hook development
- —Campaign-style content planning
- —Priority production scheduling
- —Monthly content performance report
- —Monthly strategic review
- —Ongoing creative direction
- —Quarterly brand and content strategy review
CUSTOM SCOPE AVAILABLE FOR TEAMS & BROKERAGES
Monthly plans require an initial commitment period defined in the service agreement. Additional filming, travel, production, property campaigns and specialized projects may be quoted separately. Pricing and scope may vary for teams, brokerages and organizations with multiple agents.
What We Don’t Do
Creative partner. Not your community manager.
Agent Social is intentionally focused on the highest-value part of social media: strategy, ideas, storytelling and content.
Unless specifically included in a custom agreement, monthly plans do not include:
- —Daily account management
- —Responding to comments
- —Managing DMs
- —Lead qualification
- —Cold outreach
- —Appointment setting
- —Paid advertising management
- —Ad spend
- —Reputation management
- —Posting multiple times per day
- —Seven-day-per-week social monitoring
- —Guaranteed follower growth
- —Guaranteed views
- —Guaranteed leads
- —Guaranteed transactions
Agents retain responsibility for timely responses to consumer inquiries unless a separate service has been contracted.
We don’t sell a guaranteed number of views.
We build a better reason to watch.
Two Products
Build the agent. Market the property.
Agent Social
- Purpose
- Build the agent’s long-term audience and authority.
- Structure
- Monthly recurring service.
- Content centers around
- —Agent expertise
- —Neighborhoods
- —Buyer and seller decisions
- —Properties
- —Local knowledge
- —Personality
- —Market perspective
- Starting at
- $1,500/month
Property Campaigns
- Purpose
- Create a dedicated marketing story around a specific listing.
- Structure
- One-time campaign.
- Content may include
- —Property story
- —Hero reel
- —Drone production
- —Multiple social assets
- —Neighborhood and lifestyle story
- —Dedicated property page
- —Listing-agent CTA
- —Lead routing
- —Campaign rollout
- Campaigns
- $1,500 · $3,000 · $5,000
Better Together
Your brand and your listings should work together.
Your social presence shouldn’t stop every time you don’t have a new listing. And your best listings deserve more than being dropped into the middle of a monthly content calendar.
That’s why Agent Social and Property Campaigns are separate services designed to work together. Agent Social builds ongoing recognition around you. Property Campaigns give individual listings a dedicated creative strategy. Together, they create a stronger content ecosystem around your business.
Agent Social
Build the audience
Property Campaigns
Give them something worth discovering
A more recognizable real estate brand
Current Agent Social Clients
Make it easy for existing Agent Social clients to request a Property Campaign for a new listing. Property Campaigns are quoted and scheduled separately — they are never automatically included in monthly retainers unless specifically configured.
ADD A PROPERTY CAMPAIGNThe Houston Move Distribution
Creating content is not the same as buying our audience.
Agent Social content is primarily created for the client’s own channels. Purchasing Agent Social does not automatically guarantee publication, collaboration or distribution through The Houston Move’s owned social-media channels.
The Houston Move maintains independent editorial control over its channels. Where a collaboration or The Houston Move feature makes editorial sense, it may be proposed separately.
LEARN ABOUT THE HOUSTON MOVEHow It Works
From discovery to a refined content engine.
01
Discovery
We learn about your business, market, audience, strengths and what you want to become known for.
02
Positioning
We identify your content pillars, point of view and recurring storytelling opportunities.
03
Plan
We create the monthly content strategy, topics, hooks and filming plan.
04
Create
Depending on your plan, you create from our strategy or we film and produce the content with you.
05
Learn & Refine
We review actual performance and use what the audience tells us to improve future content.
This Is Not A Template
We’re not trying to make 50 agents look the same.
Your content should reflect your market, experience, personality and point of view. The goal isn’t to copy The Houston Move. The goal is to apply strong storytelling and content principles to build something recognizable around you.
We do not sell templates that reproduce The Houston Move’s proprietary branding, recurring series, scripts or exact creative identity.
Apply
What do you want to become known for?
Tell us about your business, your market and what you’re trying to build. We’ll determine whether Agent Social is the right fit and which level of support makes sense.
FAQ
Questions agents ask.
Do you post the content for me?+
Agent Social primarily focuses on strategy and content production. Publishing and account management are not included unless specifically stated in a custom agreement.
Do you guarantee views or leads?+
No. No creator or agency controls social-platform distribution or audience behavior. Our job is to improve the strategy, storytelling, positioning and execution of your content.
Do you create listing videos?+
Yes, but dedicated Property Campaigns are a separate service designed specifically to market individual listings.
Will my content appear on The Houston Move?+
Not automatically. The Houston Move maintains independent editorial control over its owned channels.
Do I have to be in Houston?+
Houston is the initial focus for production services. Strategy-only services may be considered for agents in other markets.
Can you make my content look exactly like The Houston Move?+
The goal is not to clone The Houston Move. We use proven storytelling principles to develop a distinctive content identity around the individual agent.
Can I cancel anytime?+
Cancellation and initial commitment terms are defined in your service agreement. Monthly plans require an initial commitment period, and the exact cancellation terms are confirmed in the agreement before billing begins. Contact us for the current terms.
Build a brand people remember.
Property Campaigns market homes. Agent Social builds the person people remember when they’re ready to buy or sell.
APPLY FOR AGENT SOCIAL